Who We Are

Our Electric Roots

If you’re wondering how we got our name, you’re not alone. How does a company that sells auto, homeowners, condo, renters, umbrella, and special lines insurance end up with “Electric” in its name?

Well, if you guessed it has something to do with one of the world’s largest and most respected companies, you’re correct. The Electric Insurance name comes from GE, as in General Electric, and that’s where our story begins.
Back in 1927, our former parent company, EMLICO, was formed to provide GE with Workers’ Compensation insurance in Massachusetts. By the 1950’s, it was doing such a great job that it began providing coverage nationally for GE. At the same time, EMLICO expanded its product offering to include general liability and commercial auto.

And So It Begins

By the early 1960’s, GE employees were looking for insurance products of their own to cover their auto and home. Enter, Electric Insurance. Incorporated in 1966 as a Massachusetts property and casualty insurer, we began offering auto and home insurance to these same GE employees.

GE Spreads the Word

Our GE employee customers have played a major role in our continued success. Once they experienced our incredible customer service first-hand, they quickly told their family and friends to check us out. As you can imagine, there was an incredible domino effect. Today, we remain intensely loyal to our GE customers but also offer our products to general consumers who rave about our personalized, no hassle approach to insurance. A quick look at our customer base will tell you that today our policyholder population is about 60% GE and 40% general customers.

Why Our Approach Works

Lots of companies talk about their great customer service. At Electric Insurance, we live it. We place a premium (that’s a little insurance humor) on exceeding our customer’s expectations. We do this by making sure each and every one of our employees understands and practices our core values. At Electric Insurance, it’s truly about you, our customer. Just talk to any our representatives and you’ll see that we’re here for you, no matter what your insurance need. Even better, visit our Testimonials page and see what our customers have to say about us.

The Numbers and Other Stuff Too

Nationally, our products are offered directly through our toll-free 800 line and our consumer website, or for those who prefer, through select independent agents.

Electric Insurance manages approximately $160 million in personal lines premium for nearly 135,000 policyholders. We have over $1.3 billion in assets and about $450 million in total written premium.